ACTINCOMMON designs the first temporary Lidl pop-up store in Hamburg. Right in the heart of up-beat shopping on Neuer Wall Lidl found itself amongst the high-society. Lidl used the marketing stunt to launch its latest fashion line of cashmere clothing parallel to the introduction of their first ever TV campaign.

© 2016 fischerAppelt + ACTINCOMMON
Photos Laura Droße / Lidl